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Package Design Workbook: The Art and Science of Successful Packaging, by Steven DuPuis, John Silva
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The Art and Science of Successful Packaging
This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.
This guide also offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects were on the consumer and the client.
- Sales Rank: #47483 in Books
- Published on: 2011-06-01
- Original language: English
- Number of items: 1
- Dimensions: 9.13" h x .75" w x 9.13" l, 1.89 pounds
- Binding: Paperback
- 240 pages
About the Author
Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. StevenÆs personal design work is part of the permanent collection in the U.S. Library of Congress. John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including Nestl?, KelloggÆs, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals.Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. StevenÆs personal design work is part of the permanent collection in the U.S. Library of Congress. John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including Nestl?, KelloggÆs, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Interesting stuff
By savyon941
Fascinating examination of how necessary good packaging is, and why...as well as the human factor of both client and customer. We see packages all the time, but don't realize how critical they are to get right. We may not know why we tend to buy certain brands until we begin to think about the points made in the book. The one place it falls down is not providing a glossary of certain industry terms for those not in the field but interested
in this comples, important subject.
1 of 1 people found the following review helpful.
Excellent overview
By KenSmith
I searched far and wide for a book with a good, readable overview about the world of Package Design, and this is the best I've found.
At first glance, this looks like a typical art book, heavy on pictures -- light on content (which is why it took me a while to give this a serious look).
But there's much more here than meets the eye. The prose is spartan (meaning not a lot there), but what is there is extremely helpful and specific to the field.
Great overview all the way around. I plan to use this for a class text book next year.
0 of 0 people found the following review helpful.
Fantastic book for classes - Awesome for reference!
By Em S.
This book is fantastic! I had to buy this for a package design class. It's the first book I had in college that I wanted to skip ahead and learn more before it was time to learn the material. It's a fantastic reference, once you are in the field. If you're going to buy a good package design book, this is it!
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